Helen Rice

Nipples, Nudity and a Small Striptease: American Apparel's New Ad Campaign

I kind of like that such a mainstream retailer can still get such a reaction with its ads- they really arent doing anything new its just that they are doing it- personally dont find naked bodies to be so offensive.

“When you see the way the lawsuit is represented in mainstream media like the Wall Street Journal, they seem not to get what American Apparel is all about. But if you look at the response to the ad from young people there are no negative responses – they’re a different generation. You could say there’s sort of disconnect between how mainstream media reports on American Apparel and how younger people perceive what the company is doing.”

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