It’s another embarrassment among several recently that can be traced back to the Arnell Group, the design and branding firm responsible for the Tropicana packaging, the new Pepsi logo, and the crazy brand manifesto, “Breathtaking,” that traces Pepsi’s brand back to Da Vinci’s Vitruvian man and compares the logo’s gravitational pull to that of the sun.
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From Fast Company - Never Mind! Pepsi Pulls Much-loathed Tropicana Packaging
ouch.
